Bulgari has announced the growth of its hotel franchise with a new opening in Rome, in a significant homecoming for the Rome-based Maison.
To tie in with the hotel’s anticipated 2022 opening, Bulgari has created the Ospitalità Italiana necklace, which snakes familiar design references throughout its white gold coils. The tubogas choker, succinctly uniting Bulgari’s rich jewellery history with its newer forays into the hotel industry, is studded with gems, each one symbolising one of the ten Bulgari hotels set to be open by 2023.
For brand president and CEO Jean-Christophe Babin, the gems on this one-of-a-kind piece are weighted in significance. ‘We chose an extraordinary purple diamond for Rome, a nod to the signature colour of the Roman Empire,’ he says. Other stones, too, are rich in historicity: ‘There is a yellow diamond for Milan, to celebrate the main tone of the Sforza coat of arms and a white diamond for Moscow, honouring the preferred gem of Russian imperial families. The design and the boldness of the Bulgari Maison is what led us to imagine such a peculiar jewel.’
It is a bold tribute to the symbolism inherent in the Roman hotel opening, which, once again, has Italian architectural firm Antonio Citterio Patricia Vie at the helm. The building, located in the central Piazza Augusto Imperatore, is steeped in heritage. Originally completed in 1938 and designed by architect Vittorio Ballio Morpurgo, it takes its cues from the necklace by interweaving historical threads throughout its design. Traditional Roman materials including Travertine marble and burnt red brick – as well as Antonio Barrera’s beautiful frescos – soften its striking rationalist architecture.
INFORMATION
-
Think small, think electric, as Hyundai attempts to revolutionise the classic Indian three-wheelerHyundai’s Micro Mobility strategy, in collaboration with Indian manufacturer TVS, has revealed two conceptual takes on small electric urban transport in a bid to cut the country’s crushing pollution issue
-
‘Just beneath the surface there’s another world’: How David Lynch used hair and make-up to create his singular universeFrom Blue Velvet and Mulholland Drive to Twin Peaks, David Lynch used hair and make-up in his films as a narrative device, writes Laura Havlin
-
Burns Night 2025: where to celebrate in LondonIt is time to raise a wee dram to Scotland’s national poet Robert Burns on Burns Night (25 January). Here is our pick of places to enjoy an evening of generous speechmaking, toasting, and drinking around London
-
A next-generation Milanese members’ club wins Wallpaper* Design Award 2025The Wilde wins our Best Social Hub award for its embodiment of the cosmopolitan Milanese spirit
-
Wallpaper* Design Awards 2025: meet the travel winners transcending destinationsDiscover the Wallpaper* Design Awards 2025 travel winners: the year’s places to stay, dine, drink and join
-
2025 getaways: where Wallpaper* editors will be travelling to this yearFrom the Japanese art islands of Naoshima and Teshima to the Malaysian tropical paradise of Langkawi, here’s where Wallpaper* editors plan to travel to in 2025
-
The cosiest alpine retreats to book in EuropeBrowse the Wallpaper* edit of European alpine retreats where to fully embrace the ski season
-
Tour a new Sardinian hotel hidden among sand dunesHotel Le Dune Piscinas is a cosy five-star boutique resort surrounded by the untamed natural beauty of Sardinia’s Costa Verde
-
The world’s most enticing new hotel openingsExplore the best new hotels in the world, from luxe new suites at Badrutt’s Palace to the long-awaited Zaha Hadid-designed Romeo Roma
-
2,734 metres above the sea, a northern Italian hotel ensures peak happinessDesigned by Senoner Tammerle Architekten, hotel Santnerpass Hütte offers the perfect off-grid retreat amid a Unesco-protected landscape
-
Retreat to Lecce’s reborn Palazzo Zimara, a baroque gem from 1557Architect Raffaele Centonze transforms the 16th-century Palazzo Zimara into an 18-room boutique hotel in the historic city centre
