Bulgari has announced the growth of its hotel franchise with a new opening in Rome, in a significant homecoming for the Rome-based Maison.
To tie in with the hotel’s anticipated 2022 opening, Bulgari has created the Ospitalità Italiana necklace, which snakes familiar design references throughout its white gold coils. The tubogas choker, succinctly uniting Bulgari’s rich jewellery history with its newer forays into the hotel industry, is studded with gems, each one symbolising one of the ten Bulgari hotels set to be open by 2023.
For brand president and CEO Jean-Christophe Babin, the gems on this one-of-a-kind piece are weighted in significance. ‘We chose an extraordinary purple diamond for Rome, a nod to the signature colour of the Roman Empire,’ he says. Other stones, too, are rich in historicity: ‘There is a yellow diamond for Milan, to celebrate the main tone of the Sforza coat of arms and a white diamond for Moscow, honouring the preferred gem of Russian imperial families. The design and the boldness of the Bulgari Maison is what led us to imagine such a peculiar jewel.’
It is a bold tribute to the symbolism inherent in the Roman hotel opening, which, once again, has Italian architectural firm Antonio Citterio Patricia Vie at the helm. The building, located in the central Piazza Augusto Imperatore, is steeped in heritage. Originally completed in 1938 and designed by architect Vittorio Ballio Morpurgo, it takes its cues from the necklace by interweaving historical threads throughout its design. Traditional Roman materials including Travertine marble and burnt red brick – as well as Antonio Barrera’s beautiful frescos – soften its striking rationalist architecture.
INFORMATION
-
Our Tech Editor's selection of new and upgraded audio players covers the full spectrum of formatsWhether it’s vinyl, cassette, CD or mp3, or even sound sources you’ve captured yourself, you’ll find a suitable device in this round-up of pocketable and portable audio players
-
This Swedish summer house is a family's serene retreat by the trees and the Baltic seaHorsö, a Swedish summer house by Atelier Alba is a playfully elegant retreat by the Kalmarsund Sea and a natural reserve
-
A new exhibition retraces 50 years of Pierre Paulin’s history around the table‘Les Tables de Pierre Paulin’ shows a lesser-known side of the designer’s creative world, accompanied by a new book tracing his wife’s hospitality around his iconic table designs. ‘A creator is never alone in his creation…’
-
2,734 metres above the sea, a northern Italian hotel ensures peak happinessDesigned by Senoner Tammerle Architekten, hotel Santnerpass Hütte offers the perfect off-grid retreat amid a Unesco-protected landscape
-
Retreat to Lecce’s reborn Palazzo Zimara, a baroque gem from 1557Architect Raffaele Centonze transforms the 16th-century Palazzo Zimara into an 18-room boutique hotel in the historic city centre
-
Stella D'Italia is a Renaissance haven that tells a story of FlorenceStella D’Italia is the Florentine boutique escape by local hoteliers Matteo Perduca and Betty Soldi to know
-
Experience Cardo Roma, the contemporary Roman holiday you didn’t know you neededCardo Roma, the inaugural property of Cardo Hotels, part of Marriott Bonvoy’s Autograph Collection, caters to those seeking to merge business and pleasure
-
La Pergola, one of Rome’s most coveted reservations, gets a sumptuous renovationJouin Manku re-envisions La Pergola, the acclaimed restaurant atop Rome Cavalieri, A Waldorf Astoria Hotel
-
Surrender to these six swim-perfect outdoor hotel poolsDiscover the best outdoor hotel pools, from Amankila’s aquatic triptych by Ed Tuttle to Nicolas Party’s swimmable artwork at Le Sirenuse
-
Serenity reigns at Porto Ercole’s La Roqqa hotelStudio Palomba Serafini has designed La Roqqa, a new hotel in Italy’s Porto Ercole, with retro nods, Tuscan flair and contemporary luxury
-
New hotel Palazzo Cordusio is a tribute to Milan’s enduring panachePalazzo Cordusio, Gran Meliá’s Milan hotel debut, is set within a neo-classical icon moments from some of the city’s best-known landmarks
