Hoop earrings become modern essentials in the hands of Berlin-based brand Aeyde, until now known for its shoes but expanding into accessories with the launch of a new 34-piece jewellery collection. For creative director and now jewellery designer Luisa Dames, the progression is a natural one and builds on the foundations of simple silhouettes and contemporary tweaks that define the brand’s aesthetic.
Hoop earrings for minimalists
‘Our signature aesthetic is defined by classic shapes with modern details,’ says Dames. ‘At Aeyde, each collection is born in a dialogue between brand and culture – a design approach that is generally very important to all our products. When designing the jewellery collection, I was inspired by bold, as well as sculptural and round shapes, from art and the Bauhaus era. I also found the deconstruction of classic, round shapes particularly exciting.’ The resulting hoops are more modern than the traditional sculptural swirl, intertwining shapes and materials in pieces that mix metals and juxtapose geometrical codes.
The range of earrings takes inspiration from the brand’s ‘Leandra’ women’s winter boots in the gentle curve of its forms. Crafted from upcycled brass metal and coated with either silver palladium or 18ct gold, the jewellery is ‘bold, sculptural, and very Aeyde’, says Dames. ‘It was important to me that when Aeyde grows into an accessories house, all pieces speak a consistent design language. The jewellery needed to have something that makes it unmistakably Aeyde. So I took our beloved “Leandra” boot as inspiration. “Leandra” has this slight toe kink, which on one hand has become a signature aesthetic at Aeyde and at the same time, I found this kink would give the jewellery the perfect edge and modern twist.’
The clean design codes of German modernism are carried through to the jewellery, which marries form and function, putting easy wearability at the forefront. ‘I think that these references underpin every element of the collections – from footwear to jewellery,’ Dames says.
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