Braun’s reissue of the AW 10 and AW 50 watches points to a growing appreciation for the horological design of the 1980s and 1990s, when Dietrich Lubs and Dieter Rams were at its forefront. Notably, the success of Nomos Glashütte’s interpretation of Rams’ principles and the new Carré H from Hermès, as well as a recent wave of minimalist start-up brands, couldn’t show Braun’s influence more clearly. Lubs’ AW 10 design takes its design cues from the monochrome travel alarms of the mid-1970s.
But it’s the refinement of the details – the clarity of the Akzidenz-Grotesk typeface, the finish of the reinforced plastic, the pop of colour for the second hand and the slight lip on the caseback that protects the crown – which makes it an unmistakeable Braun. Lubs’ 1990s AW 50 simplifies the design further, reducing the dial to a flash of brushed silver with only the finest index lines to show the hours, set off by the red chevron next to the date window.
As originally featured in Precious Index, our Watches & Jewellery supplement (see W*230)
Dietrich Lubs wearing a DW 30 watch designed in 1978.
AW 10 watch, by Dietrich Lubs (1989).
AW 50 watch in matt stainless steel with silver dial, by Braun.
ABR 2 click radio, by Dieter Rams and Dietrich Lubs (1978).
AW 10 watch in matt stainless steel with black dial, by Braun.
AB 1 clock, by Dietrich Lubs (1978).
INFORMATION
For more information, visit the Braun website
-
A brutalist garden revived: the case of the Mountbatten House grounds by Studio Knight StokoeTour a brutalist garden redesign by Studio Knight Stokoe at Mountbatten House, a revived classic in Basingstoke, UK
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, located on the storied Savile Row, emerges as a perfectly tailored fit for fans of fine dining
-
Art takes London: Tiffany & Co, Damien Hirst and artists take over Selfridges' windowsFour British contemporary artists celebrate Tiffany & Co's pioneering history with a series of storied window displays
-
Late summer jewels: what to wear at Golden HourLate summer signals a jewellery style-shift. These independent designers have got it covered
-
All smiles: How a grillz jewellery making class in London became an international hitWhat started as a passion project quickly exploded in popularity. We get the story behind the grillz-making workshop at Cockpit London
-
Emerging jewellery designers to get to knowThese independent, new and emerging jewellery designers and brands from New York to Paris are firmly on our radar
-
Jewellery designers share their most precious personal piecesA host of jewellers give us a peek at the jewellery which brings them joy and solace
-
Playing it cool: pearls are having a momentWe've been deep-diving into boutiques around the world to find the very best calcium carbonate in minute crystalline form. It seems jewellers have been busy rethinking pearls, with contemporary (and often affordable) results
-
Eternity rings for the modern coupleEternity rings, whether sleekly minimalist or sprinkled in diamonds, can be a chic and contemporary love token
-
Alternative engagement rings with an edgeAs the sales of engagement rings sky-rocket during lockdown, enjoy our off-kilter curation of edgy and unconventional engagement rings
