Nixon is marking The Rolling Stones 60th anniversary with five new watches. With tongue both firmly in cheek and emblazoned across the dial, new pieces including the limited-edition Primacy, the oversized 51-30 Chronograph, two Time Teller analogue models, and the digital Staple model celebrate the rock ’n’ roll spirit of the band.
‘Nixon and The Stones shook up their respective scenes when they debuted,’ says Nixon president Nancy Dynan. ‘We both have a history of rejecting the status quo. That energy continues today, and neither of us is afraid to bring new interpretations of our classics to the stage.’
The two-part, limited-edition capsule collection rethinks classic Nixon watches from both the high and low ends of the spectrum, as well as debuting a collection of watch bands and other accessories.
For Dynan, the collaboration is a natural one, with pieces that stay faithful to Nixon design codes. ‘Nixon has always focused on the little details and turned them into bigger stories. For this collection, the spirit and iconic imagery from The Stones are represented throughout each piece, from the watches’ custom dials, crowns, and bands all the way down to the custom-engraved casebacks and packaging,’ she says.
‘For example, the neon sign aesthetic of the 51-30 harkens back to the band’s early club days, and the rock ‘n‘ roll subdial on its face adds an extra flourish. The digital Staple has a print that Stones fans will immediately correlate to the Voodoo Lounge album, but to others may just look like a bold and eye-catching pattern.’
The band’s 60th anniversary put them at the top of Nixon’s list when it came to possible collaborations. ‘We’ve had the opportunity to collaborate with some pretty iconic bands, but there really wasn’t a bigger name in music that is still going strong than The Stones. Here we are, almost a year later, and if someone is walking into The Stones store on Carnaby Street in London, they can’t miss the connection and collaboration between this band and our brand. We could not be more stoked for how it’s all come out, and we sure our community and Rolling Stones fans will be too.’
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