In a year when virtual connections replaced real life encounters, a host of brands have sought creative ways to inspire their customers. As in every industry, change has been afoot for jewellers; whether they have overcome an initial wariness about selling online or found new and innovative ways to provide impeccable customer service through a screen.
For some entrepreneurial new businesses, the timing is spot on. Just launched is Once, an elegant online fine jewellery retail platform. Dubbing itself the first fine jewellery e-commerce community, it aims to provide an immersive experience into fine jewels, compensating for face to face interactions with slick tech which makes for an intuitive visitor experience.
A carefully-curated selection of jewellery designers brings established fine jewellers – Boodles, Elizabeth Gage – together with internationally renowned brands – Messika, Amrapali – and independent designers, including Hannah Martin, Anais Rheiner, Dauphin and Bibi van der Velden. In total, over 30 brands are currently available on site.
For ONCE CEO Shezan Amiji, it is an efficient way to bridge the gap between fine jewellery buyers and sellers. ‘It makes the industry more efficient and transparent, while offering a simplified visitor experience,’ he says. ‘Everyone can now discover new and classic fine jewellery designs spanning a range of budgets at one dedicated destination.’
INFORMATION
-
Maserati unveils the Fuoriserie By Hiroshi Fujiwara MC20 Cielo modelHiroshi Fujiwara, the so-called Godfather of Streetwear, lends his talents to Maserati’s in-house bespoke division, creating a stylish take on the company’s open-topped supercar
-
Diffar is a new Japanese hair brand making perfume oil at the foot of Mount FujiDiffar, a newly founded Japanese beauty brand, creates perfume oils for hair in its Mount Fuji laboratory that are set to travel the world
-
‘Architecture for Dogs is about exploring the joy and meaning behind design’: ADI’s latest exhibition celebrates the human-canine bondAs a showcase of designs for dogs opens in Milan, we find out why inviting our four-legged friends into exhibitions benefits everybody.
-
Buccellati announces a major retrospective in VeniceThe upcoming Buccellati exhibition in Venice, ‘The Prince of Goldsmiths, Rediscovering the Classics’, is produced by Balich Wonder Studio and curated by Alba Cappellieri
-
How Italian futurism propelled Buccellati’s 1930s Hawaii designThe rapid onset of industrialisation fuelled an Italian jewellery classic
-
Celebrating a century of Italian jewellery design: Fabio Salini’s modernist eyeExclusively for Wallpaper*, Fabio Salini curates a section of his postponed exhibition at Phillips New York
-
Rachel Comey’s mid-century Milanese twist -
Bulgari presents ’Serpentiform: Snake Through Art, Jewellery and Design’ -
Past master: Giampiero Bodino creates site-specific works for a Milanese mansion
