Tom Ford unveils minimalist third watch collection

Tom Ford Timepieces has released its third series of watches, the N°003. The new Tom Ford watch collection builds on the company’s 2018 move into horology with a sporty rethink of the clean form of the first designs. The new piece, available in polished stainless steel with a black, white or chrome coloured dial, epitomises clean simplicity; its uncluttered dial eschews numerals and indexing in favour of a minimalist face. The rectangular style measures in at a compact 31.5mm x 53mm in size.

‘The N°003 exemplifies the craftsmanship and simplicity I was looking for in the next evolution of Tom Ford Timepieces,’ Ford says. ‘I wanted to bring the focus back to the elegance of the watch face by stripping back the numerals and emphasising the clean, sophisticated design.’

An easy strap-change system invites personalisation, with customers able to choose from more than 50 straps, from braided, pebbled grain and stitched leathers to alligator, pony hair, calf and woven grosgrain. The straps, slotting into the case, are effortlessly changed and make a chic complement to the classic watch design.

The new Tom Ford watch joins last year’s Swiss-made Ocean Plastic Timepiece as part of Ford’s rethinking of ethical luxury. The model, made entirely from plastic collected from the ocean, the coastline and uncontrolled landfills, was the equivalent of 35 bottles of plastic waste. Carefully considered details ensured the timepiece contained no virgin plastics. The material’s journey to Switzerland was a carbon neutral one, and the creation process once there was powered by solar energy. For every 1,000 watches sold, 490lb of plastic is permanently removed from the ocean.

To coincide with the launch, Tom Ford partnered with 52HZ for the Tom Ford Plastic Innovation Prize, which seeks a replacement for thin-film plastic bags. The winning submission will be announced in 2022, and the winner will work together with the Tom Ford team to make their product available to the public as early as 2025.

INFORMATION

tomford.com