Our world may have shrunk to the size of our living room, but this hasn’t deterred a host of brands who are finding inventive ways to beat the malaise whilst staying connected.
Swatch is the latest brand to offer a break from reality, creating a playful campaign centring round an Instagram hashtag. #SwatchTakesMePlaces invites residents from 30 international cities to share anything that takes their fancy – be it tips, recipes, knowing cultural references - inviting others into the secret echelons of their city, albeit virtually.
Each destination links to its own Instagram page illustrated by a poster, which depicts the tongue-in-cheek stereotypes in Swatch’s bold and familiar hues. In a shrewd move, a handy tool on its website lets you digitally translate these cityscapes onto the blank canvas of a watch. Tweak and zoom in on your favourite fragment of the cartoonish maps, and it will be circled around your wrist in the blink of an Instagram minute.
Paris, left, and Tokyo, right
INFORMATION
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Behind a contemporary veil, this Kyoto house has tradition at its coreDesigned by Apollo Architects & Associates, a Kyoto house in Uji City is split into a series of courtyards, adding a sense of wellbeing to its residential environment
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EV maker Rivian creates its first Concept Experience in New York’s Meatpacking DistrictUnder the High Line, in the heart of one of New York’s most famous neighbourhoods is the Rivian Concept Experience, a showroom designed to surprise and delight both long-term aficionados and total newcomers to the brand
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Watch this space: Omega and Swatch’s collaboration is out of this worldOmega and Swatch have united to create the Bioceramic MoonSwatch collection of 11, planet-themed watches
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Buying time: Swatch makes paying with your watch a breezeThe SwatchPay! lets you pay with a single flick of the wrist
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Swatch and the Keith Haring Studio take the MickeyThree new watches make up the Disney Mickey Mouse x Keith Haring collection
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Spotted! Swatch and Damien Hirst take the Mickey -
Chain gang: jeweller Veronika Fabian’s Swatch Artwork Prize links -
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