The best of times: Watch Club dials in Dimore Studio for boutique update

Wallpaper* Design Award winners Dimore Studio’s brief to create a modern space for a traditional watch business was arguably complex: to create a space both elegant and welcoming, comfortable but sumptuous.
‘Watch Club founder Danny Pizzigoni tasked us with creating a space using our atmospheric approach,’ say Britt Moran and Emiliano Salci of Dimore Studio, the Italian designers at the helm. Their characteristic mix of jewelled tones with subtle hues and luxurious detail – Giò Ponti armchairs here, a Venini chandelier there – adds warmth to the five-room space in the Royal Arcade in Mayfair’s Albermarle Street.
A suitably lush colour palette of duck-egg blue, mustard yellow, muted burgundy and moss green tops off the overall desired effect: ‘We wanted to deliver a domestic space as opposed to a work one,’ they confirm.
Rich, muted tones and a clash of textures bring depth to the space
Dimore Studio’s contemporary approach refreshes the fine-watch buying experience
INFORMATION
For more information, visit the Watch Club website
ADDRESS
49 Albermarle Street, London
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.
-
Michael Rider’s joyful Celine debut: ‘I’ve always loved the idea of clothing that lives on’
Presented today in Celine’s Paris HQ, the designer’s astute debut balanced the house’s recent legacy with a fresh, contemporary vision which nodded to his American roots
-
The Richard Mille x Brough Superior RMB01 is a motorcycle with an exceptional aesthetic pedigree
The RMB01 is what happens when horological obsession meets two-wheeled excellence: a Franco-Swiss racing motorcycle that brings out the best in both brands
-
Six modern bathroom ideas for spaces big and small
Here are our best bathroom designs for 2026: colours, curves and a calming ambience are making a splash this season, with tactile and textured surfaces to elevate your shower room
-
Samuel Ross unveils his Hublot Big Bang watch design
Samuel Ross brings a polished titanium case and orange rubber strap to the Hublot Big Bang watch
-
Playful design meets chic heritage in the Hermès Kelly watch
The new Kelly watch from Hermès rethinks the original 1975 timepiece
-
Discover the tonal new hues of the classic Nomos Club Campus watch
The Nomos classic wristwatch Club Campus now comes in two new collegiate colours. The perfect graduation gift from the Glashütte manufacture
-
Bulgari unveils the thinnest mechanical watch in the world
The new Bulgari Octo Finissimo Ultra watch is a record-breaking feat of engineering
-
Breitling and Triumph unite on a racy new watch and motorcycle
1960s design codes are infused with a contemporary edge in the collaboration between Breitling and Triumph
-
Gerald Genta’s mischievous Mickey Mouse watch design is rethought for a new era
The Gerald Genta Retrograde with Smiling Disney Mickey Mouse watch pays tribute to Genta’s humorous design codes
-
Shinola honours Georgia O’Keeffe with a new watch
Shinola Birdy watch stays faithful to the minimalist codes of Georgia O’Keeffe’s painting, My Last Door
-
Bulgari’s new book celebrates women and high jewellery
Bulgari Magnifica: The Power Women Hold, published by Rizzoli New York, takes a closer look at the female muses who inspired the spectacular Magnifica high jewellery collection