Hermès Cut watches are launched against Erin O’Keefe’s colourful set at Watches and Wonders 2024
Erin O’Keefe has created a sculptural scenography for Hermès at Watches and Wonders 2024

To launch the new Hermès Cut watches in style, Hermès has called on the talents of New York-based visual artist and architect Erin O’Keefe. The sculptural, colourful world O’Keefe has created for Hermès at this year’s Watches and Wonders by the sharp profile of the new watch collection, its clean lines translated by the artist into an immersive set.
‘As an artist I’m drawn to clear form, so the profile and geometry of the Hermès Cut is very exciting to me,’ O’Keefe tells us. ‘In the project, I wanted to take the sculptural objects that I use in my work and explore their impact at a large scale. It was interesting to think about creating a line, a connection between the form of the watch, and this immersive environment of form that unfolds as one moves through the space. They may operate at two very different scales, but they are absolutely part of the same vocabulary.’
Copyright Teamwhaaat
It makes a sensual foil for the geometrical play of the watch design, which marries a round silhouette with the simple perfection of the circle. A celebration of textures and colours, from the satin-brushed and polished case to the luminscient Arabic numerals and rubber straps in rainbow hues, bring an easy breezy wearability O’Keefe nods to in her design.
‘When I began working on the project, I was interested in creating an experience that takes us out of time, if that’s possible - a moment to bathe in pure form and colour,’ adds O’Keefe. ‘The installation is a kind of fantasy - a forest of these very diverse forms, and the ribbons of colour that weave through the space. The process was a pleasure. There were certainly many decisions to make along the way, but there was a natural flow to the evolution of the project. Using a series of scale models to develop and refine the installation was something I haven’t had the opportunity to do in my work, so that was a revelation.’
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.
-
Marylebone restaurant Nina turns up the volume on Italian dining
At Nina, don’t expect a view of the Amalfi Coast. Do expect pasta, leopard print and industrial chic
By Sofia de la Cruz
-
Tour the wonderful homes of ‘Casa Mexicana’, an ode to residential architecture in Mexico
‘Casa Mexicana’ is a new book celebrating the country’s residential architecture, highlighting its influence across the world
By Ellie Stathaki
-
Jonathan Anderson is heading to Dior Men
After months of speculation, it has been confirmed this morning that Jonathan Anderson, who left Loewe earlier this year, is the successor to Kim Jones at Dior Men
By Jack Moss
-
Tudor hones in on the details in 2025’s new watch releases
Tudor rethinks classic watches with carefully considered detailing – shop this year’s new faces
By Thor Svaboe
-
Are ‘jump hour’ watches the most enjoyable trend to come out of Watches and Wonders?
Watches and Wonders 2025 saw new jump hour watches from Bremont, Cartier, Gerald Charles, Hautlence, Svend Andersen and others
By James Gurney
-
Piaget’s new Sixtie watches recall a glamorous history at Watches and Wonders 2025
Piaget draws on historical codes with the trapeze-shaped Sixtie watch collection, revealed at Watches and Wonders 2025
By Hannah Silver
-
Cartier dials up the glamour at Watches and Wonders 2025
Cartier revamps much-loved watch collections, from Privé and Panthère to Tank and Tressage, upping the sparkle at the watch fair in Geneva
By Thor Svaboe
-
Patek Philippe brings 15 new timepieces to Watches and Wonders 2025
The Swiss manufacturer showcases its intricate complications and elegant designs at the annual trade show with a suite of new models
By Anna Solomon
-
Watches & Wonders 2025: preview Richemont’s latest innovations, on show at the Geneva watch fair
Discover eight enticing timepieces from the luxury group, showcased this week at the Geneva fair
By Simon Mills
-
Every new Rolex watch unveiled at Watches and Wonders 2025
Our editors are on the ground at the biggest trade show in the horological calendar, where key industry players take the stage. Here, we spotlight Rolex as it reveals its new wave of watches
By Anna Solomon
-
Tag Heuer celebrates its racing credentials at this year's Watches and Wonders
Tag Heuer nods to its partnership with Grand Prix de Monaco with this year's sporty new watches
By Hannah Silver