LVMH watch week 2025: everything we know so far

LVMH's Watch Week has become something of an institution, with the group’s stable of brands combining to own the airwaves, ahead of shows such as Geneva’s Watches and Wonders (where most of the brands still take part). It’s also an opportunity to get a first sight of the watch trends that will dominate the year ahead (check back to LVMH Watch Week 2024).

Last year was a tough year for the industry as a whole, thanks to the usual array of geo-economic headwinds not to mention the tail end of the Covid hangover. That said, LVMH has reasons to be cheerful as brands all had positive developments to report. Keep an eye on this frequently updated guide for all the news from LVMH Watch Week 2025, kicking off 21 January in New York (moved from Los Angeles due to the LA fires) and with a European leg in Paris.

LVMH Watch Week 2025

Tag Heuer

Clearly, the biggest news for 2025 is TAG Heuer’s new status as Official Timekeeper for F1. The watchmaker is nothing if not a motorsport brand, and with the new status comes a new Formula 1 Chronograph collection. Designed to capture the spirit of extreme engineering that the cars represent, the Formula 1 chronographs feature titanium cases, aluminium and forged carbon bezels, hands and hour markers coated in NAC ceramic. In a suitably 80’s manner, the black dials and cases are contrasted with pops of bright colour not just on the dial but on the crown and edges of the straps.

See Tag Heuer's new collections at LVMH watch week

Zenith

One of the more surprising launches of Watch Week is Zenith’s Chronomaster Sport Rainbow in white gold. It brings together one of Zenith’s most enduring legacy designs and the name of one of the brand’s most sought-after watches but whereas the 1997 Rainbow was almost purely monochrome (bar three sectors on the minute counter), the 2025 watch is set with 50 baguette-cut diamonds, spinels and sapphires that create a rainbow spectrum around the dial and on the hour markers.

Tiffany & Co

This year sees the most comprehensive watch collection from Tiffany & Co since the 2021 acquisition, with the most characteristically Tiffany design being the Jean Schlumberger inspired piece. Derived from a 1959 design, the watch dial features a rotating ring decorated with a cross-stitch motif in 18k yellow gold and is set with 707 diamonds totalling more than 6.5 carats. Heritage and modernity unite in the piece, with the cross-stitch motif inspired by Schlumberger's origins from a family of Alsatian textile manufacturers.

Bulgari

2025 is the Year of the Snake, so no real surprise that Bulgari lead off with an update for the Serpenti, the mid-Century design that’s most distinctively Bulgari. For the first time, the Serpenti gets an automatic movement designed specifically for the case shape and is released in both Sedutorri (where the case is integrated with a serpent scaled bracelet) and Tubogas (the open ended, double-wrap bracelet) forms. “More than an icon: a signature” says Fabrizio Bounamassa Stigliani, Bulgari’s Executive Director of Watch Design. If Cleopatra wore a watch ..

Louis Vuitton

Louis Vuitton’s redefined Tambour case meets the brand’s unique Spin Time complication in the Tambour Taiko. Inspired by the old mechanical displays used at airports and train stations, the Spin Time was the first movement designed for Louis Vuitton’s La Fabrique du Temps and, for the first time, sits on top of Louis Vuitton in-house movements, including a world timer and a central tourbillon.

Hublot

Hublot’s cascade of launches starts with a Big Bang Tourbillon cased in emerald-green Saxem, a sapphire like material that’s enhanced with rare thulium and holmium, that give it an enhanced brilliance. There is also the return of the Meca-10 in a more compact 42mm case in the typically Hublot material mix of King Gold, Titanium and Frosted Carbon. Inspired by Meccano-type construction systems, the MECA-10 is an exercise in creative micromechanical design.

See all of Hublot's new collections at LVMH Watch Week 2025