Taking over the windows at Selfridges in London this month, Tiffany & Co pays homage to its nearly 200-year history and the famous window displays at its Fifth Avenue store in New York. Celebrating the luxury jeweller’s longstanding love of art, design and exquisite craftsmanship, this open-to-all gallery features works by four British contemporary artists alongside window displays inspired by the Tiffany Archives.
Close-up of Selfridges window display
From the very first store opening in New York in 1837, the striking windows have been a signature draw and a proud tradition, with its enduring allure epitomised by iconic film Breakfast at Tiffany’s, in which the lead character, played by Audrey Hepburn, is constantly drawn to the store’s creative displays. When Gene Moore joined the company in 1955, he revolutionised the look of window displays, with his pioneering designs juxtaposing Tiffany jewellery with unexpected, everyday materials like string, popcorn and toys. He also enlisted the likes of Andy Warhol, Robert Rauschenberg and Jasper Johns to collaborate with him. Meanwhile, to celebrate the world premiere of The Great Gatsby film in 2013, director Baz Luhrmann and production designer Catherine Martin created windows glistening with Jazz Age glamour.
Tiffany & Co and Selfridges window by James Righton
Honouring this longstanding connection to the arts, Tiffany & Co commissioned four artists – Damien Hirst, Rana Begum, Jason Bruges and James Righton – to reimagine Selfridges’ windows, with the designs displayed against the backdrop of heritage displays from the jewellery house’s archives. Hirst and Begum both took inspiration from Elsa Peretti’s sculptural bone cuff for Tiffany, with Hirst’s creation intertwining Tiffany’s signature blue with the butterfly, a recurring theme for the artist, and sculptures of medical packaging that reflect his Pharmacy series.
Meanwhile, Begum’s geometric reflective composition explores the interaction of her artwork with the body, movement and light. Bruges uses mathematics and algorithms to explore how generative beams of light interact with the internal volume of a diamond, creating a stunning kaleidoscopic effect. And Righton’s hypnotic, ever-changing piece is an aural expression of life’s ongoing cycles, its illuminated circles undulating to evoke a heartbeat. Within this immersive interplay of light and sound, Tiffany’s HardWear collection seamlessly takes centre stage.
Selfridges in London
After taking in the Tiffany & Co windows, which are on display until 20 October, visitors can explore the jeweller’s new store within Selfridges, inspired by its Fifth Avenue flagship in New York.
selfridges.com, tiffany.com
Tiffany & Co and Selfridges window by Rana Begum
-
Designer Marta de la Rica’s elegant Madrid studio is full of perfectly-pitched contradictionsThe studio, or ‘the laboratory’ as de la Rica and her team call it, plays with colour, texture and scale in eminently rewarding ways
-
‘Nothing just because it’s beautiful’: Performance artist Marina Abramović on turning her hand to furniture designMarina Abramović has no qualms about describing her segue into design as a ‘domestication’. But, argues the ‘grandmother of performance art’ as she unveils a collection of chairs, something doesn’t have to be provocative to be meaningful
-
A local’s guide to Los Angeles by defiant artist Fawn RogersOregon-born, LA-based artist Fawn Rogers gives us a personal tour of her adopted city as it hosts its sixth edition of Frieze
-
Pharrell Williams and Tiffany & Co put Tahitian pearls and diamonds in the spotlightTwo new jewellery collections combine Tiffany & Co’s inventive craftsmanship with the creative vision of Pharrell Williams
-
As London’s V&A spotlights Mughal-era design, Santi Jewels tells of its enduring relevance‘The Great Mughals: Art, Architecture and Opulence’ is about to open at London’s V&A. Here, Mughal jewellery expert and Santi Jewels founder Krishna Choudhary tells us of the influence the dynasty holds today
-
Discover the fantastical jewellery world of Castro NYC in LondonCarpenters Workshop Jewellery celebrates the work of Castro NYC with a London exhibition
-
Wild beauties: high jewellery dripping with dramaThe latest high jewellery collections are fantastic and flamboyant, drawing on a wealth of influences, from a Chopin composition and César Ritz to crocodiles and colour refraction
-
Late summer jewels: what to wear at Golden HourLate summer signals a jewellery style-shift. These independent designers have got it covered
-
Self-Portrait launches first jewellery collectionSelf-Portrait rethinks traditional motifs in its first jewellery collection, turning the feminine flounces of the bow into chic, contemporary pieces
-
Tiffany Wonder in Tokyo is ‘intimate, cinematic and refined’‘Tiffany Wonder’, an exhibition at Tokyo Node Gallery, is a sparkling journey through the history of Tiffany & Co, designed by architects OMA
-
All smiles: How a grillz jewellery making class in London became an international hitWhat started as a passion project quickly exploded in popularity. We get the story behind the grillz-making workshop at Cockpit London
